Well, a lot has changed since 2012 and we think the new brand better reflects the work we do. We are expanding our reach and growing our community by partnering with developers, landlords, and enterprises and managing their locations. As we grow our 30+ team, we are creating the entrepreneurial ecosystem for truly elevated and impactful work.
Today, our ambition is bigger and as we enter our ninth year of coworking we’ve decided to freshen up our look. We will now be communicating under the name MQR. To reflect this change, we’ve changed our logo and rebranded our visuals.
The updated look of our logo makes it simple, modern and clean. The two dots above the ‘Q’ represent the Arabic pronunciation of the letter ‘ق” which has been preserved from the previous logo as it is part of our identity. You can also notice an abbreviation of the company name "AlMaqarr" has been translated to "MQR" for a more sleek and universal approach to the brand.
Even though we have maintained orange and green (our main colors since 2012), in this new version these two colors are a bit brighter. Also, adding 3 more colors adds a contemporary feel to the brand and allows us to have more visual presence.
Our main graphic element is the geometric colored blocks that are used to bring color and highlight typography in our communications and visuals since it makes it easier to identify the brand faster, even in smaller sizes.
And, there’s some more excitement heading our way! Get ready for more..
Looking around our different offline and online channels, you will start to see changes to our identity system, website, social media profiles, and our new visual brand signature. However, there is more to it than merely changing our name – in the coming days we have a range of exciting news and updates planned.
You don’t even know what’s about to happen! To see frequent updates on our progress, subscribe to our newsletter.
As we start this process, we’d like to take some time and thank our loyal community and partners. Without you, this would not be possible and we look forward to successful years with all of you!